24MX: Built on Motocross Passion

From a pit bike parts shop in a garage to Europe's biggest motocross online shop. The success story of 24MX reads almost like the American dream: a garage business in Sweden grew into one of the biggest online shops in European motocross, today serving riders across markets throughout Europe. The ADAC MX Masters has been able to count on 24MX as a firm partner since 2015 – and in the paddock the brand is no longer recognisable by its race tents alone.

Since 2015, 24MX has been a key partner of the ADAC MX Masters and provides cover for the pit lane with its race tents © Photo: ADAC

Part of the Scene

24MX supports motocross and enduro at every level across Europe, from grassroots events and regional race series to major international competitions. The commitment goes beyond the ADAC MX Masters. Across Germany and Europe, 24MX is involved in numerous races and series, supporting events and riders through financial backing, product support and prizes. The ADAC MX Masters is one of 24MX’s longest-standing partnerships, with the collaboration dating back to 2015. Over the years, the commitment has grown from a strong presence in the paddock to branding throughout the series and direct support for young talent, with top-performing riders in the junior classes receiving prizes from 24MX. The ADAC MX Masters is one of Europe’s most important race series and, with its race classes, offers an outstanding structure for up-and-coming riders – exactly the mix that matches what 24MX stands for: being part of the sport, supporting its riders and sharing the passion for motocross.

A Garage in Sweden

It all began when motocross enthusiasts Stefan Rönn and Daniel Petersen spotted the growing pit bike trend and started selling accessories and spare parts for small MX machines. It quickly became clear that their shop system also had potential for full-size motocross bikes. 24MX officially launched in 2009 and quickly expanded beyond Sweden and Scandinavia, entering markets including Germany from 2011. As the business grew across Europe, a dedicated distribution centre opened in Szczecin, Poland, in 2016, followed by continued expansion into new European markets. Today, 24MX is Europe’s largest motocross and enduro online shop, giving riders access to more than 270 brands and shipping to customers across Europe and beyond.

24MX is part of the racing scene across Europe, from regional events right through to major international events and series © Photo: ADAC

The 24MX Race Tent

An iconic product worth mentioning is the 24MX race tent. The idea is simple: offer riders a practical tent that is quick to set up, easy to carry and available at an attractive price. It quickly caught on and soon the 24MX tent was a familiar sight in paddocks across Europe. Today, it can be found everywhere from local races to major events and has become one of the most recognisable 24MX products in the motocross scene.

Almost Everything for Motocross and Enduro

24MX offers riders a broad range of products for motocross and enduro, from competitively priced riding gear and parts to products from some of the biggest brands in the sport. The range also includes 24MX’s own brands, developed around the needs of motocross and enduro riders. Proworks offers a growing range of products for the bike, workshop, paddock and transport, from parts, tyres and oils to tools and equipment. Raven covers the rider side, with motocross gear and equipment from head to toe. Across the range, the focus is on functional products, reliable quality and competitive prices.

Larissa Papenmeier won her last two German Championships whilst wearing MX kit from 24MX’s own brand, Raven © Photo: ADAC

Raven on the Podium

Raven’s growing presence at the highest levels of motocross shows how far the brand has come. Larissa Papenmeier has been riding in Raven MX gear since 2025 and wrapped up the German Women’s Motocross Championship early in Bielstein at the beginning of August 2026. For the SYE Racing Team 423 rider it was already the 13th German title of her career. Raven’s racing involvement reaches across the full spectrum of off-road racing, from motocross and MXGP to enduro, hard enduro and SuperEnduro. In 2025, Janis Reisulis claimed the EMX250 European Championship in Raven gear with the VHR VRT Yamaha Official team, while Ramon Godino became the first SuperEnduro Youth World Cup winner. In 2026, Raven added further world titles in EnduroGP, with Alberto Elgari crowned Junior World Champion and Pietro Scardina taking the Youth World Championship. In MXGP, Jan Pancar continues to represent Raven at the highest level of motocross with his private Team JP253, while the partnership with the TM Moto Boano Factory Team, including Zach Pichon, has strengthened Raven’s presence at the highest level of enduro. Across these disciplines, Raven works closely with its riders and teams, using their experience and feedback in the continuous development of its products.

Web: 24mx.de Facebook: facebook.com/24mx.de Instagram: instagram.com/24mx/